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Tag Heuer A timeless and yet bold design, designed to meet the unique technical demands of the world’s top drivers since 1963.The TAG Heuer name is an abbreviation of ‘Techniques d’Avant Garde’ and Heur refers to the founder, Edouard Heuer. While the watches have evolved over the decades, they still possess a persisting sports-like look. With a range of chronographs and memorable timepieces available, this brand boasts a technological appeal and premium functionality. The new collection is a powerful statement of striking luxury and high performance, powered by our in-house manufactured movement Heuer 02.